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Best Dog Shampoos & Conditioners in 2025

Discover the best bathing routine for your dog to support their skin & coat.

Advertising Disclaimer This is a subjective round-up and it is not exhaustive of all products on the market. We may receive referral fees and we are affiliated with some brands we mention, such as Pawfy. For more information, see disclosure.. This is a subjective round-up and it is not exhaustive of all products on the market. We may receive referral fees and we are affiliated with some brands we mention, such as Pawfy. For more information, see disclosure....

Updated on

Gill is our resident pet health and nutrition expert who recently retired from a 14-year career in veterinary teaching to pursue writing and researching.

The Importance of Bath Time

Did you know? Your dog is on average 18 times dirtier than a used kitchen surface before getting washed. This is why it’s so important to make sure you give them a regular bath. Being left with this sort of bacteria could result in serious illnesses at worst and hygiene problems at best.

Cleanliness has a huge impact on your dog’s life, so it is important to not overlook this. More importantly, what you wash them with matters just as much as how often you do it. Regular soaps or human-grade shampoos can contain chemicals and ingredients that may harm their skin and dry out their coat.

Fortunately, with the right shampoo & conditioner, you can get rid of large swabs of bacteria and dirt, while giving their skin the nutrients it needs to be in its best shape.

Signs Your Dog Needs a Wash

Failure to provide the best care for your best friend’s skin & coat could result in discomfort at best or potentially severe illness at worst. Possible signs include:

  • Dry, Dull Coat
  • Itching & Scratching
  • Paw Biting & Licking
  • Ear Infections or Waxy Ears
  • Skin Inflammation
  • Bad Odor
  • Possible Infections

What To Look For In a Dog Shampoo

Dog Shampoos Are NOT All The Same. It is critical to ensure you choose a vetted shampoo that contains scientifically proven ingredients such as:

  • Aloe Vera This natural wonder ingredient can reduce inflammation, moisturise the skin and reduce irritation.
  • Oatmeal Helps to gently soothe and calm your pup’s skin, maintaining a natural pH balance and reduces matting and tangles.
  • Salmon Oil Soothes and reduces inflammation of their skin and helps renew their natural coat to a healthy, glossy finish.
  • Coco Glucoside Helps naturally create a good lather and foam without drying the skin or irritating your pup.

Our Checklist For a Dog Shampoo & Conditioner

These are some signs of a good quality product and may improve your chances of seeing results:

CloseOpen the Checklist
  • Vet-Approved Ingredients

    Ensure you choose a dog shampoo that includes ingredients vet approve such as Aloe Vera, Coconut and Oatmeal.

  • Money Back Guarantee

    Brands which offer a money back guarantee are more likely to have a higher quality product.

  • Made in USA

    With foreign regulations for dog products being so poor, it is important to ensure that you purchase products which are made locally. This is to ensure that there are no dangerous ingredients or toxic substances in the formula.

How We Evaluated the Top 5

  • Effectiveness

  • Ingredients

  • Value for Money

  • Customer Service

Top 5 Dog Shampoos & Conditioners of 2025

5-in-1 Dog Wash [ 1 ]

by Pawfy

Sponsored This is a sponsored recommendation by our affiliated partner.

A+

OVERALL GRADE

TOTAL RANKING

  • Ingredient Safety
    9.9AVG. 9.9/10
  • Projected Efectiveness
    9.8AVG. 9.8/10
  • Value
    9.7AVG. 9.7/10
  • Return Policy
    9.5AVG. 9.5/10
  • Customer Satisfaction
    9.6AVG. 9.6/10

Pros

  • Includes Aloe Vera
  • Includes Oatmeal
  • 100% Natural Ingredients
  • Easy All In One Wash
  • Suitable For All Breeds/Ages
  • Made in USA from US & Global Ingredients
  • 30 Day Money Back Guarantee

Cons

  • Only Available OnlineOnly Available Online
  • Sometimes Out of Stock

The Bottom Line

Of all dog shampoos and conditioners we tested on the market, Pawfy’s 5-in-1 Dog Wash is the clear winner. With a robust formula made up entirely of natural ingredients, you can be assured that your dog will not be irritated during bath time. Natural ingredients such as Aloe Vera, Oatmeal and Coconut help to clean, deodorize, condition, detangle and moisturise their skin, all in a single, effortless wash.

Unlike the majority of products on the market, some of which are made up of more than 90% non-natural chemicals, Pawfy stands out as a high quality alternative. With no chemicals of any kind, this product will leave both you and your dog revelling in its natural citrusy scent.

Pawfy has used only vet-recommended ingredients that have been proven to improve softness and shine. Not just that, it is highly effective in cleaning away harmful bacteria in a gentle way.

Suited for a broad spectrum of breeds and ages, the formula caters to puppies over 12 weeks old and any breed. It’s a conscientious product, free from dyes, MEA, DEA, sulfates, and parabens.

Pawfy is Made in the USA from US & Global Ingredients and comes with a 30 Day Money Back Guarantee as well as Free Shipping. This underscores the the brand’s dedication to customer satisfaction.

* Results are based on the our Subjective Ranking System and do not necessarily reflect typical results from the use of these products. Please visit product websites for more information.
 We found one coupon code for this product: BFCM23 for 23% off

Shampoo

by We Love Doodles

B+

OVERALL GRADE

TOTAL RANKING

  • Ingredient Safety
    9.2AVG. 9.2/10
  • Projected Efectiveness
    9.0AVG. 9.0/10
  • Value
    9.1AVG. 9.1/10
  • Return Policy
    9.5AVG. 9.5/10
  • Customer Satisfaction
    8.8AVG. 8.8/10

Pros

  • Manufactured in USA
  • Cleans + Conditions

Cons

  • Does Not Include Oatmeal
  • Scented
  • Does Not Deodorize

The Bottom Line

This alternative by We Love Doodles is a reasonably quality product. It is manufactured in the USA and includes Lavender and aloe vera, which is a good anti-inflammatory. However, it does not include Oatmeal, arguably one of the best ingredients to look for in a Dog Shampoo.

In addition, this product is fragranced, which may cause irritation for certain dogs. We generally recommend staying away from fragranced products due to this.

This product shampoos, conditions, detangles and moisturises, which makes it decent value for money. However, there are reviews that it does not deodorise to customer’s expectations.

* Results are based on the our Subjective Ranking System and do not necessarily reflect typical results from the use of these products. Please visit product websites for more information.
No coupons found for this poduct!

White Shampoo

by Christensen

B

OVERALL GRADE

TOTAL RANKING

  • Ingredient Safety
    8.7AVG. 8.7/10
  • Projected Efectiveness
    89AVG. 8.9/10
  • Value
    9.0AVG. 9.0/10
  • Return Policy
    8.2AVG. 8.2/10
  • Customer Satisfaction
    8.6AVG. 8.6/10

Pros

  • Made in USA
  • Made For Whitening

Cons

  • Does Not Include Oatmeal
  • Not All-Natural
  • Contains Some Chemicals
  • No Money Back Guarantee
  • Expensive

The Bottom Line

The White Shampoo By Christenen is intended as a coat-whitening shampoo. It has good reviews and comes recommended for all-white dogs. However it is not recommended as a general shampoo or for regular use.

One primary concern is that this is not an all-natural formula, which means there are chemicals included. In addition, it does not include premium natural ingredients such as Oatmeal or Aloe Vera, both of which are excellent for a dog’s skin & coat.

In regards to value for money, this bottle is pricier than others on our list and does not condition. We therefore consider it to be poorer value for money than other options. The primary purpose of this product is to whiten and therefore it may be worth it if that is your objective.

Unfortunately this product does not include a money back guarantee in case results are not satisfactory.

* Results are based on the our Subjective Ranking System and do not necessarily reflect typical results from the use of these products. Please visit product websites for more information.
No coupons found for this poduct!

Chlorhexidine

by PetHonesty

C

OVERALL GRADE

TOTAL RANKING

  • Ingredient Safety
    8.5AVG. 8.5/10
  • Projected Efectiveness
    8.0AVG. 8.0/10
  • Value
    8.1AVG. 8.1/10
  • Return Policy
    8.0AVG. 8.0/10
  • Customer Satisfaction
    8.4AVG. 8.4/10

Pros

  • Includes Aloe Vera
  • Made in USA

Cons

  • Contains Chemicals
  • No Money Back Guarantee
  • Scented

The Bottom Line

PetHonesty is a known brand in the pet care industry. Their shampoo product aims to help against itching, hot spots and inflammation. It includes Chlorhexidine which is a chemical disinfectant and is melon scented.

Overall, this seems to be a good quality formula but it falls short on a couple of criteria. Firstly, it is not an all-natural formula, which is something we recommend as many shampoos on the market can contain chemicals or irritants.

While chemicals may do a better job of cleaning, they can cause issues in dogs with sensitive skin. Particularly scented shampoos which are not naturally scented could be too strong and further irritate your pup.

We recommend this if your dog has an extreme skin condition and requires something stronger, but for a day to day general shampoo we would continue to recommend an all-natural alternative.

* Results are based on the our Subjective Ranking System and do not necessarily reflect typical results from the use of these products. Please visit product websites for more information.
No coupons found for this poduct!

Shampoo + Conditioner

by Lillian Ruff

D+

OVERALL GRADE

TOTAL RANKING

  • Ingredient Safety
    8.5AVG. 8.5/10
  • Projected Efectiveness
    7.6AVG. 7.6/10
  • Value
    7.3AVG. 7.3/10
  • Return Policy
    8.1AVG. 8.1/10
  • Customer Satisfaction
    8.2AVG. 8.2/10

Pros

  • Made in USA
  • Includes Oatmeal

Cons

  • Separate Products
  • Poor Value For Money
  • Unpleasant Scent

The Bottom Line

This shampoo and conditioner is sold as separate products, which almost doubles the cost of a good quality shampoo and conditioner combo.

The bright side (pun intended) is that this product utilises all-natural ingredients such as Lavender and Oatmeal. It does not include aloe-vera as a primary product however, which is unfortunate as it is a better anti-inflammatory than lavender.

The downside however is that the value for money is not good, as you have to pay double to receive the same effect than a combination shampoo and conditioner. In addition, some customer reviews have been critical of the scent.

* Results are based on the our Subjective Ranking System and do not necessarily reflect typical results from the use of these products. Please visit product websites for more information.
No coupons found for this poduct!
Skip To Top 5

Our
Recommendation

Top Dog Shampoo of 2025

Sponsored This is a sponsored recommendation by our affiliated partner.
  • Efectiveness A+
  • Ingredients A+
  • Value for Money A+
  • Customer Service A+

Of all dog shampoos and conditioners we tested on the market, Pawfy’s 5-in-1 Dog Wash is the clear winner. With a robust formula made up entirely of natural ingredients, you can be assured that your dog will not be irritated during bath time. Natural ingredients such as Aloe Vera, Oatmeal and Coconut help to clean, deodorize, condition, detangle and moisturise their skin, all in a single, effortless wash.

We found one coupon code for this product: SAVE10 for 10% off
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Disclosure

SmartPetReviews is a website which ranks and reviews certain products. It does not review all products in a specific category and our reviews are not exhaustive. It is also important to note that this website is sponsored and affiliated with Pawfy. Any products for which we receive compensation to rank or review will be marked as "Sponsored". All opinions or judgements are purely the subjective opinion of our writers.